UK Etsy seller guide
Etsy fees in the UK, explained
Etsy fees use different percentages, fixed amounts and calculation bases. Put each fee on the correct part of the order before subtracting materials, delivery, packaging and other business costs.
List
The listing fee is charged when an item is published or renewed.
Sell
Transaction and regulatory fees use the applicable order amount.
Process
Etsy Payments adds a UK percentage and fixed fee per order.
Add conditions
Ads, VAT, currency conversion and optional services may apply.
The standard UK fee stack
| Fee | Current amount | Main calculation basis |
|---|---|---|
| Listing fee | US$0.20 | Each listing or renewal, converted to the payment-account currency |
| Transaction fee | 6.5% | Listing price plus delivery and gift wrapping |
| UK payment processing | 4% + £0.20 | Total sale amount, including postage and applicable tax |
| UK regulatory operating fee | 0.48% | Item price plus delivery, gift wrapping and personalisation where applicable |
The listing fee is charged in US dollars, so its sterling value moves with the exchange rate. Selling more than one quantity can also create additional listing charges.
Offsite Ads applies only to attributed orders
If a buyer clicks an Etsy Offsite Ad and places an attributed order within Etsy's 30-day window, the fee is normally 15% while the shop is below US$10,000 of Etsy sales over the relevant prior 365 days. A shop that reaches the threshold moves to 12% and must continue participating under Etsy's current policy, even if sales later fall below it.
Etsy caps the Offsite Ads fee for one attributed order at US$100. A smaller shop can opt out while it remains below the threshold.
VAT on seller fees depends on the account details
Etsy says applicable VAT is added to seller fees for a UK shop that has not submitted a VAT ID. If a VAT ID has been added, Etsy says it will not charge that VAT and will issue a monthly invoice instead. The seller's own VAT accounting is a separate tax question and may need professional advice.
Currency and optional services can add more
Etsy charges a 2.5% currency-conversion fee when the listing currency differs from the payment-account currency and conversion is required. Etsy Ads, Etsy Plus, Pattern, deposit fees in applicable countries, postage labels and other optional services sit outside the standard sale-fee stack.
Move from order value to profit in a fixed sequence
- Start with the item price, delivery and personalisation paid by the buyer.
- Subtract the listing, transaction, regulatory and payment-processing fees.
- Add applicable VAT on seller fees.
- Add Offsite Ads only for the attributed-order scenario.
- Subtract postage paid, packaging, materials and other direct costs.
- Compare the remainder with the time and overhead required to fulfil the order.
The result before Income Tax or Corporation Tax is a business margin, not personal take-home pay.
See each fee line separately
The free calculator shows ordinary and Offsite Ads scenarios, net profit, margin, break-even price and a target selling price.
Etsy-fee questions
Is the listing fee always the same in pounds?
No. It is set at US$0.20 and converted, so the sterling amount can change with the exchange rate.
Does every order have an Offsite Ads fee?
No. It applies only when Etsy attributes the order to an Offsite Ad under its current click and order rules.
Is Etsy profit the same as the amount deposited?
No. The deposit movement can include fee timing, refunds and reserves, while profit must also subtract the seller's own costs and account for tax.